Team
1 Visual Designer
2 Engineers
1 Product Manager
6 Account Executive
Duration
Mar – Jul 2023
Responsibilities
Visual Design, 2D Animation
Tools
Adobe Suite, Figma
ADBERT Media
Created advertisement content to support the business and marketing needs of over 30 clients across various industries.
ADBERT Media is a media advertising agency that provides advertisement strategy, online advertising, and content creation for clients from various industries, including entertainment, automotive, beverages, and more.
PROJECT GOAL
As a visual designer, my goal was to understand clients' needs and create content that effectively communicated their messages, promoted their products or services, and amplified the impact of their advertising campaigns.
ANIMATED ADS
I created animated ad displays for diverse industries.
ANIMATED ADS
I created animated ad displays for diverse industries.
THE CHALLENGES
There were three major challenges I faced in my position.
Fast-paced Environment
How to ensure efficient work and high-quality content delivery within short time frames?
Multitasking
As the only designer handling 1-4 projects daily, how to make sure each project is on track while collaborating effectively with peers?
Negotiation
When conflicts between projects arise, how to find the best solution that fits everyone's needs?
Management is the KEY
While managing multiple projects simultaneously, I used color coding to categorize them into three different levels: Easy, Medium, and Advanced. Combined with a calendar, this approach not only kept me organized but also enhanced transparency and effective communication with my cross-functional peers.
COLLABORATION
The Account Executive, Product Manager, and Engineers were the cross-functional peers I worked closely with.
TAKEAWAYS
01 Communication Over Aesthetics
This was my first time working as a solo designer in a company, collaborating with nearly 10 cross-functional teammates. I quickly realized how important strong communication skills are for a designer. Getting accurate information is often more valuable than focusing solely on the visuals, as it helps me make better design decisions that align with the client's business goals and get things done more efficiently.
02 Embracing Challenges
In this role, I’ve had to wear many different hats. Sometimes I’m faced with tasks I’ve never tried before—like when a client asked for a complex animation I wasn’t sure how to create. I’ve learned that understanding your strengths and weaknesses, maintaining a growth mindset, and finding the right resources to tackle new challenges are the best ways to keep improving as a designer.
Template Development
I constantly met with engineers starting in the ideation phase to understand the constraints we would have and to ensure the design was feasible for development and could be launched within the limited time frame. Working with engineers always gave me new perspectives on my design.
Animated Ads
Some projects that were more complicated required additional support from the engineers. Therefore, we communicated in advance to ensure the project was achievable and to determine how long it would take to complete end-to-end.
Animated Ads
They acted as a bridge between me and the clients. They understood the client's needs and preferences through the relationships they built, enabling me to make the right design decisions. It was also important for me to understand the timeline, scope, and request any existing resources at the beginning of each project.
Template Development
The Account Executive shared their insights from current trends and competitive research with me to help narrow down our focus for the new template collections.
Template Development
I collaborated with the product manager to brainstorm the themes and directions for the new template collections we developed each quarter. We discussed the product timeline with the engineers and met at every checkpoint.
TEMPLATES DESIGN
Every quarter, I collaborated with AE, engineers, and the product manager to brainstorm and develop 1-3 new animated templates, ensuring our ad content creation remained creative and up-to-date with current trends.
Flipping Cards
Spinning Carousel
ANIMATED ADS
I created animated ad displays for diverse industries, completing over 40 projects for 30 clients.