Tribe

Tools

Experience map, Adobe Suite, Figma

Responsibilities

User research

Experience mapping

Visual design

Duration

Team

Emma Chuang

Shruti Jain

Sugandh Agrawal

10 weeks

Elevating the travel planning experience, Make your journey to the destination more awesome.

Travel not only excites people but can also cause anxiety before and during the trip. The goal of this product was to create a solution that makes travel planning effortless and helps people capture unique and memorable experiences during their journey.

PROBLEM DISCOVERY

Have you ever considered how many apps and tools you've used while planning a trip?

Furniture Online Shop

Plant For Me

THE SOLUTION

By installing the Tribe app, Alexis could eliminate the headaches she might face from the beginning to the end of the trip.

Introducing

Tribe

The most frequently used tools based on the survey.

Despite the excitement, preparing for travel can become overwhelming.

We hosted a workshop asking people how they feel when they think about planning a trip.

Here’s what we found.

01 Collaborative Planning

People like to collectively envision their trip but struggle to accommodate diverse preferences in a group.

02 Making Memories

People remember the moments that surprised them the most.

03 Improvised Planning

People need an escape plan when an incident happens.

04 Integrating products

People have to use many apps to plan a trip.

TARGET AUDIENCE

Younger Consumer

Aged between 18 to 29

87%

of them travel with family and friends.

50%

of them travel 2-5 times a year in the U.S.

79%

of them travel once a year outside the U.S.

RESEAECH & FINDING

We uncovered some interesting insights from our research with participants aged 18 to 29.

WORKSHOPS

Participant

INTERVIEWS

Interviewees

SURVEY

Responses

PROBLEM STATEMENT

How might we enhance the travel experience to make it more memorable and easier to collaborate on?

EXPERIENCE MAP

Meet Alexis

Alexis is in her 20s. Recently, she wanted to go on a trip with her friends.

However, she will face several difficulties throughout the journey.

01 Collaborative Planning

A SHARED WISHLIST

Alexis and her friends have different opinions on places to visit. A shared wishlist allows everyone to add suggestions to the itinerary for others to see.

EXTERNAL TO INTERNAL

When Alexis gains inspiration from other apps, she can effortlessly share it with her friends and keep everything organized.

GENERATE AI ITINERARY

Not sure which places to choose for the final itinerary? No worries! The generator can help Alexis and her friends make the best choices based on their wishlist or even start the itinerary from scratch.

TAKEAWAYS

narrow down focus

TAKEAWAYS

01 Narrow Down and Stay Focused

During the research phase, we discovered many opportunities in the travel space and were eager to solve all the challenges people face. However, we soon realized that trying to solve everything would dilute our focus and confuse our audience. As a result, we decided to concentrate on enhancing travel planning experiences.

02 Mapped out to find surprising touch point.

Mapping out the user journey gave us a clear understanding of how our product fits into the audience's life. It helped us identify the exact moments when they’ll need our product and the key touchpoints where they’ll interact with our services. By focusing on these moments, we were able to create a more meaningful and relevant experience for our users.

02 Improve Planning

ALWAYS HAVE A PLAN B

One of the best brunch spots Alexis and her friends planned to visit is fully booked. By using the Tribe app, they can easily find an alternative plan and move on.

03 Memories

YEARLY WRAPPED & MILESTONES

Alexis feels a dip in her mood when the trip concludes. By capturing her travel memories and milestones, she can look back on this journey and celebrate the unique moments she and her friends experienced together.

Based on the data and Alexis’s preferences, the app can offer her more personalized and accurate suggestions for her next adventure.