Tools
Experience map, Adobe Suite, Figma
Duration
12 months
Responsibilities
Illustration
Branding
Product development
Tools
Adobe Suite, Procreate
Team
Self employed
Swii
A brand dedicated to designing patterns and transforming them into fabric, clothing, and fashion accessories.
Swii is a brand I launched during my senior year of undergraduate studies, producing fashion accessories with original pattern designs. From creating the brand identity and business plan to product development, I introduced 5 fashion products and sold over 300 items.
LOGO DESIGN
"Swii" comes from the Taiwanese word for "water" and also means "pretty." The aqua gradient and rounded typeface visually reflect this dual meaning, capturing both fluidity and elegance in the brand's identity.
PRODUCT INTRO
The Oasis in the Darkness
Print Design
TAKEAWAYS
narrow down focus
CUSTOMER FEEDBACK
